My answer to these questions is going to have to be Joules. The classic countryside-style fashion brand has definitely tailored their clothes toward the equestrian-folk of the world and so are usually overlooked when thinking about the next place to buy from. This should not be the case. I've plucked out a few of their men's items that would genuinely be awesome for the summer, and here they are:
I can assure you that you will see me wearing the chambray shirt in the bottom left, I absolutely love it! More to the point, if you are looking for a plain polo shirt that will keep you cool and stylish without breaking the bank, I would recommend the Joules ones above (white polo found here, navy polo found here), that sell for only £34.95. I have to say that the horizontally striped short-sleeve shirt (top right) also caught my eye.
I have to admit that although I am a city-dweller these days, I grew up in the country and have always had a special place in my heart for Joules that you may not have but give them a chance, they won't disappoint.
Cheers guys,
O&U.
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