Something I have noticed on numerous occasions, especially around Shoreditch, is the growing love for Fjällräven backpacks (probably helped by their popup in Boxpark). After seeing so many Fjällräven bags, I had to take a closer look at the brand, it's history and other products. I was not disappointed. Even if I don't like the style of a brand or their products, I can fall in love with it from it's history.
Hailing from a small basement in Örnsköldsvik, Sweden, Fjällräven has expanded all over the world. Created by a 14 year old scout, Åke Nordin, who believed that the backpacks of the 50s were not up to the standard needed. When he wanted to go on a long trek with a friend, he fashioned a frame to distribute the weight evenly across his back and built the bag around it, allowing for heavier loads and for more ventilation between his back and the bag. Fjällräven was born.
The most popular style, as shown in the header image above, is the incredibly rectangular Kånken backpack. I will openly admit that it is not the most appealing bag out of their collection in my eyes, although the retro styling does make it loveable. It also happens to be the cheapest and probably the most day-to-day friendly of their backpack range, which I can imagine to play a big part in why it is the most common. Either way, it's popular and it's growing on me.
Cheers guys,
O&U.
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